Our data comes from from many different partners and the vehicle probes we observe are coming from in-dash car navigation systems, portable navigation devices and smartphone apps. When it comes to our data penetration rate - we usually observe up to 15-20% data penetration on highways and major roads. It means that 15-20% of all the traffic travelling on highways is connected with our data sources. The value goes lower on smaller roads. It’s difficult to estimate the actual numbers in a given location because it varies due to many different factors such as:
- In some countries we may have more data sources, while in some countries we have less data sources.
- Local driving conditions. In case there was some major road construction in an area, we will observe less cars travelling there.
- Seasonality - we usually observe less cars in winter than during the summer. There may also be drops in car numbers during different holidays.
- The number of data sources we have might change throughout the year as we gain new partners and contracts all the time.
Keep in mind that our historical traffic applications (Traffic Stats and O/D Analysis) are mainly used to analyze trip patterns and because the data is coming from cars that are part of the whole traffic network, you can still get meaningful conclusions from our data, even if the sample size is lower in some locations. The patterns are usually visible regardless of the number of cars observed. The data we receive is highly anonymized and in some cases trimmed to protect the identity of drivers and unfortunately, we cannot disclose a list of all our data sources publicly due to privacy measurements as well.